U For Life offers schools an innovative, easy-to-implement social media strategy for sustained alumni engagement. This relationship-building platform enables development professionals to interact with the community, keep up to date on their alumni, improve participation rates and reduce cost-per-dollar raised.

By leveraging the viral, real-time nature of social media, this patent-pending Facebook application fosters an interactive community environment in which alumni can network, rediscover lost friends and spark conversations about current or nostalgic content.